How to keep spouses entertained during a full-day conference

Red-City-BusHow does Toyota entertain its spouses while their partners are in corporate training for the bulk of the day? Orange Block, a bespoke events management company within the Nfinity Group, explores.

‘Considering that many of the partners were from out of town, we felt a unique Johannesburg experience would create a memorable day for all,’ says Michelle Kirby, managing director of Orange Block. ‘While the spouses were ensconced in training, partners took to the city and discovered the inner city of Johannesburg on the open top Red City Tour bus, culminating with lunch.’

This is just one example of how Orange Block creates unique events and experiences to suit client or individual requirements. The company prides itself on researching guest profiles to ensure they can create a lasting, memorable experience for all to enjoy. ‘We take great care in making our guests comfortable, ensuring their specific dietary needs and preferences are met to ensure a pleasant experience all round,’ Kirby explains.

‘The brief called on us to entertain, so in response, we hired out the Red Open Top City bus for our exclusive use allowing us the flexibility of going where we wanted in a time frame suited to our limitations and client expectations. The tour guide and bus met us at Constitution Hill – and after our group enjoyed a leisurely stroll through this historical site we then proceeded to enjoy a gentle drive through the CBD ending at Gold Reef City – taking in many sites and enjoying the city’s rich heritage. The afternoon ended off with a custom menu suited to each guest’s palette.’

According to Kirby, there are many advantages to using an external events supplier. This involves reducing the stress and pressure of managing all the logistics – pre event and on site, while facilitating all elements including registration, hospitality, catering, décor, audio visual and post reporting.

‘We received great feedback from the clients who were quite surprised by ‘Joburg hospitality’ and thoroughly enjoyed the experience,’ Kirby concludes.

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