Contemporary art museum set to enhance SA tourism industry

MOCAA-exteriorSun International’s The Table Bay has hailed the just opened Zeitz Museum of Contemporary Art Africa (MOCAA) at the Victoria & Alfred Waterfront as a proverbial feather in the caps of the local tourism and arts industries.

‘The opening of Zeitz MOCAA bodes well for the local tourism industry, both as a museum for visitors to explore the works of African artists, as well as being a landmark attraction in its own right. It is certainly on the list of must-sees in Cape Town,’ says Joanne Selby, the general manager at The Table Bay, one of the corporate sponsors of the museum which has breathed new life into the 1920s grain silo that was once one of the tallest structures in sub-Saharan Africa.

‘The transformation of the inside of the silo is absolutely remarkable and we are experiencing burgeoning interest amongst our guests to visit and photograph Zeitz MOCAA. It is obviously with tremendous pride that we are able to direct them to what will become a respected repository of local artwork.’

Born from a partnership between the Victoria & Alfred Waterfront and former Puma CEO Jochen Zeitz, the Zeitz MOCAA will house diverse modern artworks from across the African continent and is the largest museum in the region dedicated to contemporary African art. The museum, designed by British architect Thomas Heatherwick, was built at a cost of over R500-million by the Victoria & Alfred Waterfront with the support of investors.

There are nine floors inside the silo, of which seven are filled with art. Besides the permanent collection and several changing exhibitions, there are centres for photography, performing arts and the moving image, a dedicated arts education centre, a costume institute and a curatorial training programme.

‘Our involvement in the project aligns with our commitment to building and supporting a thriving tourism industry in Cape Town. As passionate supporters of African artisans and artists, we are excited to contribute to a platform that showcases the talents, passion, innovation and entrepreneurial spirit of African artists in an authentic yet surprisingly cosmopolitan way. At the same time, we have been able to contribute to enhancing the diversity of cultural experiences available to both local and international tourists to our beautiful city.

‘More specifically, it enhances the ever widening appeal of The Table Bay‘s home, the Victoria & Alfred Waterfront, which itself was regenerated 30 years ago on the remnants of two derelict 19th-century harbour basins. It is important that we continue to collaborate and innovate so as to grow the appeal of the iconic Victoria & Alfred Waterfront.’

It has been 20 years since former South African president, the late Nelson Mandela, officially opened Sun International’s majestic The Table Bay hotel at the Victoria & Alfred Waterfront in 1997. Since its inception, The Table Bay has remained unwaveringly true to its roots as an authentically South African hotel and as an active “citizen” of Cape Town.

As part of its promise to deliver a genuine South African experience, The Table Bay emphasizes the use of locally sourced produce and products – from fresh and seasonal produce from nearby farms for use in its kitchens, to locally produced bathroom amenities and artwork by emerging artists. This emphasis on sourcing locally produced goods and services also supports small and medium sized, locally based businesses to ultimately promote a vibrant, diversifying and growing tourism sector.

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